Why Use WooCommerce

Why Use WooCommerce

WooCommerce allows you to build an eCommerce store using WordPress.

With 5 million active installations, WooCommerce is one of the most popular plugins and by far the most popular e-commerce platforms. Of the top 1 million e-commerce websites it is the most used platform with a 28% share, followed by Shopify at 21% and Magento at 7% (resource: builtwith in 2020)

Why is WooCommerce so popular?

There are a lot of reasons why WooCommerce is such a popular way to build an eCommerce store. Below are some main reason why:

It's Free 

Most other eCommerce platforms cost money. Some people might assume that because it’s free, it may be a basic option and perhaps not a professional eCommerce solution. However, they are quite mistaken! WooCommerce offers detailed order tracking, customer engagement tools which allow merchants to view past and open orders, update delivery statuses, apply discounts, adjust tax settings, manage inventory, adjust shipping options, and setup coupon codes. Everything a professional eCommerce store would need to do.

It’s easy to use and implement

WooCommerce is extremely user friendly and easy to use, especially when compared to some of the other major eCommerce platforms. Since it is a WordPress plugin, it is just as user friendly as WordPress and allows for users who already know/use WordPress to easily make the transition into eCommerce. With 53% of all websites on the internet currently using WordPress, that means there are quite a few people out there who would find using this plugin to be relatively easy!

It’s very customizable and can grow with your business

WooCommerce is very customizable because there are hundreds of free and paid extensions available to add additional functionality to the WooCommerce store. These extensions include applications and services related to accounting, payment gateways, marketing, reporting, and much more. This allows businesses to select extensions and customize their store based on the unique needs of their business.

It’s reputable and offers great customer support

WooCommerce has been around since 2011 and is very well known for being a great and reliable eCommerce platform that has only improved over the years. The platform’s developers have a great record of being reliable and professional with their products and support.

Responsive - Works on all Devices

WooCommerce works on all devices. More and more people shop smartphones, and it's ready and fully responsive to serve those people. It is the best way to build a secure, flexible eCommerce store using the WordPress the most popular platform tool to make a website.

What can you sell with WooCommerce

WooCommerce lets you sell pretty much anything. It can be use to sell digital products, or charge for appointments, reservations, services, or sell anything of value. As an example, if you have a vacation rental by the beach, you could use WooCommerce to let people reserve your property and pay the booking fee online.

A Recap

WooCommerce is a free tool that allows you to build an eCommerce store powered by the open source WordPress software, which is the most popular way to build a website. Beyond offering a secure, functional way to create a store, this plugin is also easy to extend and customize, which allows you to customize your store to meet your needs and requirements.

Currently 42% of eCommerce sites on the internet use WooCommerce, which just goes to show that it is a reliable and trusted platform. This percentage is huge compared to some of the other top platforms (Shopify – 7% and Magento – 4%).